Social web design: non-profit websites

A web site isn’t only a visit card to present one’s online business: first of all it’s a wide range of opportunities, made of  social relations, communications and initiatives to promote. This is why in addition to the traditional web showcases of  commercial websites of the moment, a new different realty is gaining ground: the social web design, full of  no-profit organization websites and humanitarian associations. Non commercial business, with more prosaic purposes than the normal selling that are the 90% of the sites on the web, they hope, with a good site, to capture the attention  and the public opinion and achieve solidarity and empathy for their cause.

What are the features of a “social” website?

A humanitarian site has to address the users in a simple and direct way, trying to establish a relation and to give them as much information as possible about the cause to support. Sites are very usable and intuitive, the linear graphic with no particular graphic excess that risk to distract the user, the details about the mission of the association are always  put in evidence and supported by intense images that visually represent who (human causes in favour of determinate populations or categories of people, like the associations against domestic violence) or what (material causes, like the construction of schools or hospitals) will really benefit of the initiative.

If the site offers the possibility to make a donation, it’s important that this type of action is somehow highlighted, via the apposite call-to-action. A way to motivate users to support economically the cause could be to show on video the number of donations (or the total amount of donations) received: to demonstrate that there is already  one who had confidence in the mission enough to put hands in the pocket and share in a clear and concrete way the economical side of the activity, will certainly help to give a positive and serious image of  their work.

Inspiration: the humanitarian web design

Sower of seeds

Play for Africa

The Josia Fund

Ministry spotlight

Help us end malaria

One chosen

Villa Hope adoption

Chernobyl Heart

Women’s refugee commission

The truth isn’t sexy

Hope ignited

Rockstar foundation

The Cara program

The Chambersburg project

Omid for Iran

L’albero della Vita

Plataforma de Infancia

Remind

End 4 hunger

Fondazione Patrizio Paoletti

Charity water

Crazy love campaign

Anthony Nolan

Walken on water

Memphis union mission

Day of prayer and action

826chi

Hellrider

Rescue and restoreky

Little black dress society

Recommended readings and resources

Non-profit web design: examplea and best practices

Inspiration: 40 beautiful websites of no-profit associations

12 template html for no-profit sites

Other 40 sites of no-profit associations

Considerations of a web designer

Designing a website for a no-profit association can be very stimulating and it’s also a good starting point for those who are beginning to move their first steps in the web design world and want to increase their experience and add some works in their portfolio. Unfortunately in this area funds are very scarce and rarely a humanitarian association can invest a decent amount in an effective and appealing website; what many organizations can do is hope to reach the heart of any good web designer who decides to support the cause working under cost or completely for free.

What do you think? Would you create or have you created a site for a charity association? Would you do it for a pure human spirit, with no profit or do you think that also the organizations, as business activities, should begin to invest funds in order to present on the web in an effective way? 

Master per Web Designer Freelance
In tutti questi anni abbiamo ricevuto centinaia di richieste di approfondimento sulle numerose tematiche del web design vissuto da freelance. Le abbiamo affrontate volta per volta. Ma ci siamo resi conto che era necessario fare qualcosa di più. Ecco perché è nato One Year Together, un vero e proprio master per web designer freelance che apre finalmente le porte al mondo del lavoro.
Scopri One Year Together »
[pdf]Scarica articolo in PDF[/pdf]
Tags: ,

The Author

Web designer, has been working in the field of graphics and web development for six years and at the moment besides collaborating with a web agency successfully manages her freelance activity under the name of mascara design. Like many freelancers she is used to handling more roles, ranging from paper graphics to the development of html and css codes; nonetheless this passion of hers remains, always and however, web graphics.

Author's web site | Other articles written by

Related Posts

You may be interested in the following articles:

15 comments

  1. Nion
  2. karen

Trackback e pingback

  1. Tweets that mention Social web design: no-profit websites | Your Inspiration Web -- Topsy.com
    [...] This post was mentioned on Twitter by Your Inspiration Web and Tom Bangham, V. Tavares (E-Goi). V. Tavares (E-Goi) …
  2. Ideal Webb Solutions: Ideal Webb Solutions
    [...] Inspiration – N.68 | Speckyboy Design M..</a><br /> <a href="http://www.yourinspirationweb.com/en/social-web-design-no-profit-websites/" rel="nofollow">Social web design: non-profit websites | Your Inspiration Web</a><br …

Leave a Reply

Current day month ye@r *