Choose the right color for your design
In this article we will address one of my favorite topics, which is looking at how colors unconsciously shape many aspects of our daily lives, a study which is used rigorously in advertising and graphic design, both print and online.
Furthermore, I will guide you in choosing the right colors and color arrangements for any type of graphic project. So, which arrangements should one avoid at all costs? And which are the ones considered “chromatically correct” arrangements? Let’s find out.
To begin with, science teaches us that color is nothing more than a visual elaboration generated from the nervous signals of the retina’s photoreceptors which are transmitted to the brain. In our case, we will not be elaborating on this concept, as it is beyond our scope and competency. Rather, we will look at something that I find much more interesting and stimulating.
Visual perception of seeing is generated entirely from our brain and as such it is able to condition certain emotional responses and different psychological tendencies. The study of this phenomenon, which shares an affinity with neurophysiology, is aptly named the “psychology of color”. || Read more »
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