Why do people run away from your site?
You have noticed: in the era of web 2.0 and of the social sharing, information is accessible from multiple sources (although there’re often less authoritative respect to the last period).
So, often a user can find himself on your site after a googling, without a particular reason that drives him toward it. At this harsh realty you have to add the statistic data (J. Nielson – Web Usability 2.0) for which averagely a user spends about 30 seconds on a site, after he generally leaves it returning to the page results.
Summarizing, you have 30 seconds to convince your user that your site is exactly what he’s looking for, or at least he’s on the good way.
So, how can you make your user stay longer on your site giving you more time to convince him to purchase your services, products or follow your blog? || Read more »
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